Fast food joints are one of the largest money-making businesses in America. Even amidst COVID-19, they still managed to rake in a whopping $239 billion in 2020 alone, though a drop from the previous year’s $273 billion. Despite their insane revenue, fast food restaurants sometimes break away from their typical routine of serving up greasy burgers and crispy fried chicken to try their hands at something new. So let us take a look at these five times that fast food places totally went off script.
1. Pizza Hut Fragrances
In 2012, as part of a limited edition promotion, Pizza Hut Canada came up with the perfect way to celebrate reaching 100,000 followers on Facebook: perfume. And it wasn’t just any random scent, but one that had fans smelling like freshly baked pizza straight out of the oven. Sounds crazy, but this is actually a real perfume scent, though only 110 bottles were created for the giveaway. Sadly, there’s no more Pizza Hut perfumes, but there is a similarly scented fragrance from Demeter, if pizza perfume is really your thing.
2. Hotel Taco Bell
From chicken taco shells, to burritos made with pop rocks, Taco Bell is always coming up with innovative ideas to stay relevant. One such idea was the Taco Bell Hotel, located in Palm Springs, California since 2019. There, you can have everything taco-related: pillows shaped like hot sauce packets, mini-fridges filled with Taco Bell snacks, Baja Blasts at the bar and other Taco Bell inspired gourmet dishes. People were so excited that their 70 rooms were sold out in only two minutes, and business has been booming ever since!
3. KFC Gaming PC
For some random reason, KFC decided to dip their toes into the PC gaming industry. Staying true to their roots, the KFConsole is an all-black cylinder that resembles a chicken bucket, with a secret drawer that doubles as a warmer and storage compartment for actual chicken. This console packs quite a punch: it features an Asus powered GPU, an Intel Nuc 0, two Seagate BarraCuda 1TB SSDs worth of storage with PCIe NVMe speeds. Not to mention that it’s even capable of 4K gaming too! Though the KFConsole has been announced since 2020, there’s still no word of a release date or price tag.
4. Fast Food Weddings
McDonalds’ and Domino’s Pizza seem to understand pretty well that food and romance aren’t exclusive from each other, considering that most dates take place over dinner. In 2017, Domino’s launched a wedding registry that allowed couples to request pizza to bless their union or to create a registry with a pizza-themed greeting. Likewise, McDonald’s in Hong Kong offers four custom wedding packages to couples. For only a few hundred dollars, you can get just about everything you want from balloons, custom decorations, the menu and music of your choice, and even an MC. There’s also a deluxe package that includes gifts for up to 50 guests and custom invitations.
Back in 2017, Russia’s Burger King decided to join the cryptocurrency craze, given its increasing value in recent years. They called it the WhopperCoin, and it was given to customers for every ruble they spent at the restaurant. The downside was that a single Whopper was worth 1,700 WhopperCoins, and it wasn’t long till Burger King’s cryptocurrency proved to be a failure. By the end of 2018, the value of a single WhopperCoin dropped to $0.002 U.S. Dollars. And by 2019, that figure dropped to a clean zero.
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